Updated October 2026
    WhatIsCredit.ca

    Media Kit

    A quick overview of WhatIsCredit.ca for partners, educators, and media.

    About WhatIsCredit.ca

    WhatIsCredit.ca is a free Canadian financial education platform built to help people understand credit, borrowing, budgeting, and major financial decisions with clarity and confidence.

    Our tools and guides are designed for newcomers, students, first-time homebuyers, and anyone looking to build stronger financial habits. We focus on plain-language explanations, Canadian-specific rules, and emotionally safe learning — without pressure, guarantees, or sales tactics.

    Our Mission

    To make Canadian financial literacy simple, accessible, and trustworthy. We believe every person deserves clear information before making financial decisions, and we design every tool with that purpose in mind.

    About the publication

    WhatIsCredit.ca is an independent Canadian publication that explains credit and everyday money basics in plain language. It publishes under the publication's name rather than a personal byline, so the attention stays on the sources. Where a page states a figure, it links to the page it came from.

    Platform at a Glance

    61
    Calculators
    38
    Guides & Articles
    8
    Resource Hubs
    100%
    Canadian Focus

    Who We Serve

    First-Time Home BuyersNewcomers to CanadaCredit BuildersTeens & StudentsBudget PlannersDebt ManagementSeniors & RetireesFixed Income

    Platform Highlights

    Interactive Tools

    • Mortgage affordability calculators
    • Budget planners
    • Debt repayment tools
    • Credit readiness checkups
    • Car loan calculators
    • Savings and planning tools

    Educational Guides

    • Credit basics
    • Borrowing rules
    • CRA thresholds
    • CMHC requirements
    • Provincial differences
    • Fraud prevention
    • Newcomer financial onboarding

    Design & Compliance

    • Mobile-first design
    • Accessibility-focused
    • Fast-loading pages
    • Clear disclosures
    • No advice or guarantees
    • No approval language
    • Transparent methodology

    Brand Assets

    Download official WhatIsCredit.ca brand materials for use in articles, presentations, and partnership placements.

    Logo Downloads

    Primary (PNG)Primary (SVG)Mono Dark (SVG)Mono White (SVG)

    Platform Screenshots

    WhatIsCredit.ca HomepageHomepage
    WhatIsCredit.ca Calculator HubCalculator Hub
    WhatIsCredit.ca Learning CentreLearning Centre

    Brand Colors

    Primary Teal
    #2D7A6E
    Dark Teal
    #29584F
    Deep Forest
    #1C4A3A

    Typography

    HeadingsInter (600-700)
    BodyInter (400-500)
    StylePlain-language

    Brand Guidelines

    A brief overview to ensure consistent use of our brand assets:

    • Use the logo as provided
    • Maintain clear space around the logo
    • Do not alter colors or proportions
    • Use brand colors for consistency
    • Use plain-language descriptions
    • Avoid implying financial advice

    Compliance & Trust

    We take a trust-first approach. All content is written in plain language, with no guarantees, no urgency, and no pressure. Every calculator includes "estimates only" disclaimers.

    Full Compliance Suite

    All required disclosure and policy pages are live and accessible:

    Privacy PolicyTerms of UseAffiliate DisclosureDisclaimerEditorial Policy

    Download One-Page Media Kit (PDF)

    A concise, press-ready summary of WhatIsCredit.ca for partners and media.

    Press & Partnerships

    For interviews, collaborations, or affiliate partnerships, please contact:

    hello@whatiscredit.ca

    Looking for partnership opportunities? Visit our Partner page →